Krisna Sorathia

I’m a software designer, currently helping companies ship better notification experiences at Knock.

I believe that well-designed software exceeds our expectations for how a problem can be solved. Each update is formed to remove friction. Simplicity supersedes decoration.

Over the past decade, I've worked with founding teams to design and ship 0→1 products. Shaping observations into prototypes. Tuning development cycles for intentional iterations. Using every launch to learn and refine.